A 3 Step Guide to Marketing your Brand Online

Get started with effective and economical digital marketing using these two digital channels.

Amisha Singh
6 min readOct 3, 2020


Courtesy of Carlos Muza

In this age of technology, the Internet has become our prime source of information and entertainment. People are constantly using their smartphones and tablets to shop, study, watch movies, read the news, and what not. It’s become an integral part of everyday life, to the point where people use these devices as soon as they wake up, right before they go to bed, and everywhere in between.

For a Business or a Freelancer, it is important to be where your Audience is — Online.

Digital marketing is what allows your brand to be seen and heard in the virtual space. The major ways in which it helps a business is by expanding brand awareness, increasing traffic, and encouraging a two-way conversation with prospects. The fact that it is cheaper and takes less time than conventional offline marketing is just icing on the cake.

To be a competitive business owner, you need to embrace some aspects of digital marketing and leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

While it’s easy to get lost in this pool of options, choosing the right channels for the right goals, and taking the most effective first steps is imperative when you set out to create a brand for your business online.

A good Digital Marketing strategy needs to have three things:

  • Clearly defined business goals
  • Planned and targeted efforts through the right digital channels
  • Regular analysis of results, and tweaking of the strategy accordingly

Step 1: Define your business goals

It is important to plan out what you want to achieve through your digital marketing campaigns. Some basic business goals are:

  • Create brand awareness
  • Drive traffic to your website
  • Increase sales and conversions



Amisha Singh

I write about marketing, facts and opinions on current affairs of India and the World, and the occasional Prose & Poetry - the closest to my heart.